[et_pb_section fb_built=\u201c1\u201d admin_label=\u201csection\u201d _builder_version=\u201c4.27.4\u201d background_color=\u201d#f8fcff\u201d custom_margin=\u201c0px|0px|0px|0px|false|false\u201d custom_padding=\u201c0px|0px|0px|0px|true|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d][et_pb_row admin_label=\u201cRow\u201d _builder_version=\u201c4.27.4\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d custom_margin=\u201c0px|0px|0px|0px|false|false\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d theme_builder_area=\u201cpost_content\u201d][et_pb_text admin_label=\u201cText\u201d _builder_version=\u201c4.27.4\u201d text_text_color=\u201d#00303a\u201d link_font=\u201d|700|||||||\u201d link_text_color=\u201c#0091b0\u201d background_color=\u201d#f8fcff\u201d background_size=\u201cinitial\u201d background_position=\u201ctop_left\u201d background_repeat=\u201crepeat\u201d module_alignment=\u201ccenter\u201d custom_margin=\u201c0px|0px|0px|0px|false|false\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_colors_info=\u201d{}\u201d theme_builder_area=\u201cpost_content\u201d]<\/p>\n
At the turn of the mill\u00aden\u00adni\u00adum, I was co-foun\u00adder of one of the first digi\u00adtal agen\u00adci\u00ades in Vien\u00adna \u2014 sent from Ham\u00adburg on loan from the first lis\u00adted Ger\u00adman inter\u00adnet agen\u00adcy. The inter\u00adnet was the hot shit. Ever\u00adyo\u00adne was tal\u00adking about it \u2014 even if obvious\u00adly not ever\u00adyo\u00adne knew what he (or she) was tal\u00adking about. <\/p>\n
The bubble was alre\u00ada\u00addy begin\u00adning to burst. The val\u00adley of dis\u00adil\u00adlu\u00adsionment was visi\u00adble. Tho\u00adse who did not under\u00adstand what was hap\u00adpe\u00adning bey\u00adond stock mar\u00adket valua\u00adtions felt con\u00adfirm\u00aded in their skep\u00adti\u00adcism. And as is so often the case, it was tho\u00adse who unders\u00adtood the least who spo\u00adke the lou\u00addest. <\/p>\n
Today, it all feels stran\u00adge\u00adly fami\u00adli\u00adar. The new hype is cal\u00adled AI<\/strong>. <\/p>\n The same pat\u00adterns: eupho\u00adria, fear, hys\u00adte\u00adria. And yet ano\u00adther flood of new\u00adly baked \u201cexperts\u201d. The caco\u00adpho\u00adny of buz\u00adzwords, tools and for\u00admats is over\u00adwhel\u00adming. <\/p>\n Of cour\u00adse, the inter\u00adnet was also a com\u00admu\u00adni\u00adca\u00adti\u00adon issue \u2014 but abo\u00adve all it was a para\u00addigm shift for busi\u00adness models, pro\u00adces\u00adses and cor\u00adpo\u00adra\u00adte struc\u00adtures. The mista\u00adkes of that time should be a les\u00adson for AI. <\/p>\n Becau\u00adse they are as tren\u00addy as Labu\u00adbus? For me, it\u2019s the lat\u00adter.<\/p>\n If you want to use AI serious\u00adly in your com\u00adpa\u00adny, you have to ask yours\u00adelf an uncom\u00adfor\u00adta\u00adble but cru\u00adcial ques\u00adti\u00adon:<\/p>\n How digi\u00adtal is my com\u00adpa\u00adny real\u00adly?<\/strong> Covid was the first real endu\u00adrance test for the digi\u00adtal sub\u00ads\u00adtance of com\u00adpa\u00adnies \u2014 and this test was mer\u00adci\u00adless.<\/p>\n Some com\u00adpa\u00adnies work\u00aded remo\u00adte\u00adly wit\u00adhout any pro\u00adblems. Others fai\u00adled due to prin\u00adters and fax machi\u00adnes. A cen\u00adtral reason for many of today\u2019s imba\u00adlan\u00adces lies pre\u00adcis\u00ade\u00adly here: And by the way: the dif\u00adfe\u00adren\u00adces bet\u00adween the USA and Euro\u00adpe in terms of digi\u00adta\u00adliza\u00adti\u00adon and digi\u00adtal busi\u00adness models have rare\u00adly been as visi\u00adble as they were back then.<\/p>\n What exact\u00adly do you want to achie\u00adve with AI if your emails are still prin\u00adted out?<\/p>\n In the 1990s, many com\u00adpa\u00adnies instal\u00adled expen\u00adsi\u00adve CMS sys\u00adtems \u2014 just to use them like Word. The smar\u00adter ones rea\u00adli\u00adzed: It was never about the tool. It was about a para\u00addigm shift<\/strong>. <\/p>\n We are at a simi\u00adlar point today as we were then \u2014 only big\u00adger.<\/p>\n And this time too, chan\u00adge is affec\u00adting the enti\u00adre com\u00adpa\u00adny: Pro\u00adces\u00adses, busi\u00adness models, pro\u00adducts<\/strong> \u2014 ever\u00ady\u00adthing, at expo\u00adnen\u00adti\u00adal speed.<\/p>\n Three ques\u00adti\u00adons that every com\u00adpa\u00adny asks its\u00adelf:<\/strong><\/p>\n 1. what does our digi\u00adtal basis look like?<\/p>\n 2. whe\u00adre do we see oppor\u00adtu\u00adni\u00adties that AI could bring us?<\/p>\n 3. what risks does AI pose for our busi\u00adness model?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" From the dot-com bubble to the AI boom: it\u2019s a d\u00e9j\u00e1-vu expe\u00adri\u00adence. AI isn\u2019t just hype \u2014 it\u2019s a para\u00addigm shift. If you take it serious\u00adly as a com\u00adpa\u00adny \u2014 no mat\u00adter what size \u2014 two things are key: Are we digi\u00adtal\u00adly rea\u00addy? What is our AI stra\u00adtegy? <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[77,76,94],"tags":[111,84,51,114,115,116,117,119,118,109,121,110,49,85,120,122,113,112],"class_list":["post-5676","post","type-post","status-publish","format-standard","hentry","category-ai","category-digital-transformation-en-2","category-strategy-innovation-en-2","tag-automatisierung-en-2","tag-business-tools-en","tag-digital-readiness-en","tag-digitale-geschaeftsmodelle-en-2","tag-digitale-reife-en-2","tag-digitale-transformation-en-2","tag-digitalisierung-en-2","tag-fuehrungskraefte-en-2","tag-innovation-im-unternehmen-en-2","tag-ki-strategie-en-2","tag-kmu-digitalisierung-en-2","tag-kuenstliche-intelligenz-en-2","tag-midjourney-en","tag-notion-ai-en","tag-paradigmenwechsel-en-2","tag-technologiewandel-en-2","tag-unternehmensstrategie-en-2","tag-veraenderungsprozesse-en-2"],"_links":{"self":[{"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/posts\/5676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/comments?post=5676"}],"version-history":[{"count":15,"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/posts\/5676\/revisions"}],"predecessor-version":[{"id":5798,"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/posts\/5676\/revisions\/5798"}],"wp:attachment":[{"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/media?parent=5676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/categories?post=5676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kapitel-d.com\/en\/wp-json\/wp\/v2\/tags?post=5676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nWhy I use ChatGPT, Midjourney and Notion AI<\/strong><\/h3>\n
Or becau\u00adse they have deve\u00adlo\u00adped into real busi\u00adness tools?<\/p>\n
Or in buz\u00adzword-speak: How is our digi\u00adtal rea\u00addi\u00adness?<\/em><\/p>\n
\nThe big moose test: Do you remember Covid?<\/strong><\/h3>\n
Govern\u00adment aid con\u00adcea\u00adled the weak\u00adne\u00ads\u00adses \u2014 but could not reme\u00addy them. <\/p>\n
lack of digi\u00adtal matu\u00adri\u00adty<\/strong>.<\/p>\n
\nWhat is AI actually for?<\/strong><\/h3>\n
\nA turning point \u2014 once again<\/strong><\/h3>\n